Spreadsheets doing a system's job
Critical data scattered across files only one person understands — and everything stalls when they are out.
Less manual work.
More operations that actually run.
We turn manual processes and disconnected systems into digital workflows your team actually uses — with custom software, automation and AI applied to the real process. From operational mess to results.
No commitment. No sales pitch. Just clarity about your operation.founders · Pubnic
Senior people looking after your operation — from diagnostic to follow-through.
Anà MattosCEO · Product
Vitor NereCTO · Engineering
The problem
Your operation is running at its limit.
It's not a lack of effort. The processes grew with the company, but the tools never kept up. The team patches holes every single day.
Systems that don't talk
ERP, CRM, finance and operations live in silos. Any report takes hours of manual stitching.
Rework that never stops
The same data keyed three times. The same approval that takes two days. The same error, on repeat.
No real-time visibility
Nobody knows in real time what's late, what's stuck, or who's overloaded.
AI with no real fit
You've tried AI tools that never matched the real process — and went back to Excel.
Tools nobody uses
Software bought, half-implemented and abandoned. Money spent, operation unchanged.
Every manual process left in place is time and revenue the company leaves on the table.
And it naturally gets worse as the operation grows.
The solution
Not a product. Not just a diagnosis. A result.
Pubnic combines product thinking, development, automation and AI with operational rollout. You don't just get software — you get a process that works.
- Software shaped around your process, not the other way around
- AI applied where it drives real results, not where it's trendy
- Team training included, no hand-off and disappear
- We track the indicators to make sure the result sticks
Traditional software house
Builds from a brief. Ships the system. Leaves. You're on your own for rollout.
Consulting
Delivers a diagnosis and recommendations. Doesn't build, implement, or follow through.
Generic SaaS
An off-the-shelf tool you bend your operation to — and pay for even when you use half of it.
Pubnic
Gets inside the operation, understands the context, builds the right solution, rolls it out with your team, and follows through until it works.
How it works
From diagnosis to a team actually using it.
A structured process in 4 steps — simple for you, rigorous underneath.
Operation diagnostic
We map the processes that eat the most time or block the team. We spot bottlenecks, automation opportunities, and where AI can help right away.
Solution design
We prototype the solution alongside the people who run the operation day to day. You approve before a single line of code.
Build and integration
We develop the software, automations and AI agents. We integrate with the systems you already use — nothing thrown away.
Rollout and follow-through
We train the team, track adoption, and measure the indicators. We only wrap up once the solution is part of the routine.
Benefits
What changes in practice.
Less effort to keep the operation running. More energy to grow.
Less rework, more results
Processes that need manual work today start running automatically — with the same rules your team already follows.
e.g. purchase approvals, contract generation, automatic notifications.
Real-time visibility
Dashboards and reports that show what's happening in the operation right now — no weekly spreadsheet.
e.g. order status, financial indicators, team workload.
Software that fits your process
You don't adapt to the tool. The tool is built for your real workflow.
e.g. custom service flow, CRM shaped to your sales cycle.
AI applied with context
AI agents trained on your business's data and rules — not a generic model built for anyone.
e.g. automatic order triage, support assistant, document classification.
A team that actually adopts it
Assisted rollout, training included, and follow-through in the first week. No abandoned software.
e.g. hands-on training, simple docs, support in the first 30 days.
Less dependence on key people
Once the process lives in the system, it no longer depends on a single person to run.
e.g. documented onboarding, auditable processes, rules encoded in the software.
Why Pubnic
Why Pubnic.
Each alternative solves part of the problem. Pubnic solves the whole cycle.
| Criteria | Pubnic | Software house | Consulting | Off-the-shelf SaaS |
|---|---|---|---|---|
| Understands the operation's context | ✓ | — | ✓ | — |
| Builds custom software | ✓ | ✓ | — | — |
| Rolls out with the team | ✓ | — | — | — |
| Trains the people who'll use it | ✓ | — | — | partial |
| Follows through after delivery | ✓ | — | — | — |
| AI adapted to the real context | ✓ | on request | — | — |
| No per-seat subscription | ✓ | ✓ | ✓ | — |
What's included
Everything the operation needs to work.
From the first step to post-rollout follow-through.
Process mapping
A clear view of every step in your operation
Bottleneck diagnosis
Where time and money are being lost
Opportunity prioritization
What to tackle first for quick results
Solution prototyping
You approve before any development
Custom software
Built for your process, not the generic one
Automations and AI agents
Repetitive tasks running with no human in the loop
Dashboards and reports
Real-time operational visibility
Integration with current systems
Connected to what you already use
Team training
Adoption from day one
Simple documentation
Process recorded, not dependent on people
Post-rollout support
Follow-through in the first 30 days
Result indicators
We measure what changed in the operation
Who does it
Senior people, close to your operation.
No outsourced team, no layers. You talk directly with the people who design and implement the solution.
Anà MattosCEO · Product & Operations
Product and software-project manager with experience in discovery, user research and process design. She connects product, technology and business to turn operations into results.
LinkedIn
Vitor NereCTO · Engineering & AI
Backend-heavy Principal Software Engineer. Builds and scales production systems, integrations and applied-AI pipelines, translating business rules into reliable architecture.
LinkedInFAQ
The questions you're probably asking.
No runaround. The most common objections, answered straight.
We start with the diagnostic and a lean scope, prioritizing what pays for itself first. You see the return before expanding — it is not one big project all at once.
Next step
Your operation can be simpler than you think.
The diagnostic costs no commitment — just a conversation. You walk away with clarity on what is stuck and what can improve.
No commitment. No sales pitch. Just clarity about your operation.